02 · Before you build
Pre-Launch SEO.
SEO Foundations for a new site, a rebuild, or a new market or language. International SEO defined before the site is built, instead of fixed after it goes live.
Format
Fixed project
Best for
Market entry and international launch
Who it is for
Anyone about to build, rebuild or expand a site into new markets.
Launching a new website, rebuilding the current one, or opening a new market or language. In every case, the cheapest time to get international SEO right is before a single template is designed.
What is included
01
Market choice and prioritisation through search data
02
Initial keyword research
03
International architecture and page structure
04
International SEO requirements for your design and development brief: URL structure per market, hreflang, language and country selector, sitemaps per market, canonicals and localisation rules
05
The pages you need, content planning and localisation
06
An SEO review on staging before go-live
Who does the work
“I lead the strategy and stay involved throughout the project. When we’re working in markets that need local expertise, I bring in trusted SEO specialists who know the language, the market and how people search there.”
Beatriz Antunes · Founder & SEO Consultant
Design and development
We define what the site needs. The build itself is done by your in-house team or web agency, who receive our requirements. Design and development through vetted partners can be coordinated on request.
What is not included
—
Technical implementation of the site
Questions
Before the design and development brief is written. The architecture, URL structure and localisation rules shape the templates, so they are much cheaper to decide early than to retrofit.
No. We deliver the international SEO requirements to your team or agency and review the result on staging before it goes live.
Yes, if you are not yet a client. Retainer and consulting clients who open a new market add a fixed-price new market module instead.
The natural next step is the SEO + GEO Retainer, so the markets you have just launched are worked on every month.
After launch
Keep the new markets moving.
Next step
Let’s get you found worldwide.
Tell us where you sell today, where you want to grow and what is getting in the way. We’ll reply to arrange a conversation about your project.