Home / How we work
First we decide where to compete. Then we get you found there.
Most international SEO starts with pages and keywords. We start with the decision: which markets have demand, how people search there and what to invest in first. Then we build and execute, in that order.
[DECIDIR: esta página entra no MVP? E o método em cinco passos está fechado?]
The method
Five steps, in order.
Each step answers a different question. Skipping one is how international sites end up translated but invisible.
01 · UNDERSTAND
Intelligence
Demand, markets, competition, search behaviour and the surfaces that matter in each country.
- Where is there organic demand, and how much?
- How do people in this market search?
- Who already competes for those queries locally?
- Which channels matter beyond Google?
02 · DECIDE
Strategy
Where to compete, what to prioritise and how to structure the presence.
- Which markets first, based on search potential
- Translate, localise or write from scratch
- ccTLDs, subfolders or subdomains
03 · BUILD
Foundation
A website, architecture, localisation, content and technology that allow growth instead of blocking it.
- hreflang and conflicts between language versions
- Indexation control by country and language
- Duplicate content between markets
- Crawling and performance on multi-region sites
04 · GET FOUND
Visibility
SEO and GEO execution that raises the likelihood of being found in each market, in search results and in AI answers.
05 · REPEAT
Scale
Systems, processes and repeatable strategies, so growth in one market can be carried into the next.
SEO + GEO
SEO builds. GEO extends.
GEO does not replace SEO. International SEO builds the infrastructure, discoverability, content structure and authority of your site. GEO extends that visibility into the places where information is retrieved, summarised and cited by AI engines.
That is why GEO is part of our core retainer, not a separate trick. A site that search engines cannot crawl and index properly gives AI engines little to cite.
Search everywhere, prioritised
Search does not always begin and end with Google.
Search behaviour differs by market. People may search, compare and validate brands on Google, in AI engines, on YouTube, Reddit, marketplaces or ecosystems specific to one country. We look at where your audience actually searches in each market, and tell you which surfaces deserve investment.
When a surface needs a specialist outside international search, we bring in a partner and keep the strategy in one place.
[DECIDIR: manter, reescrever ou tirar a promessa “Search Everywhere”]
Delivery
We do it, or we guide your team.
Both run on the same method. The difference is who executes.
Full-service
We execute the work that belongs to our core. When a complementary need appears, we coordinate specialist partners.
Advisory
We diagnose, set strategy, prioritise, review and guide. Your team executes.
Next step
Let’s get you found worldwide.
Tell us where you sell today, where you want to grow and what is getting in the way. We’ll reply to arrange a conversation about your project.