Case study · Portugal
+157.5% organic clicks across 9 Portuguese-market pages in 28 days.
A strong global site can still underperform in an individual market.
Project led independently by Beatriz Antunes, Founder of FOUNDWIDE.
Client
Global air passenger rights company
Market
Portugal · pt-PT
Scope
9 pages
Timeframe
28 days
The results
+157.5%
+157.5% organic clicks in 28 days.
+71.8%
Search impressions
0.64% → 0.96%
CTR
10.31 → 8.47
Avg. position · broke into page 1
[DECIDIR: cliques absolutos antes e depois, e os períodos comparados]
The situation
Visible in Portugal. Not yet optimised for it.
An established global air passenger rights brand already had strong organic visibility in Portugal. But several key pages showed untapped search potential, because of gaps in localisation, content quality and search optimisation.
The work
Four changes, made for one market.
Metadata refined
Titles and descriptions rewritten around Portuguese search intent.
Content restructured
Key pages reorganised to answer what Portuguese searchers were looking for.
Structured data corrected
Schema fixed so search engines read the pages correctly.
Internal linking strengthened
Links between the market’s pages reinforced so authority flows where it matters.
Client feedback
Client feedback
[DECIDIR: feedback ou reação do cliente, com autorização para publicar]
A global brand can be present in a market and still leave most of its search potential on the table.
The takeawayNext step
Let’s get you found worldwide.
Tell us where you sell today, where you want to grow and what is getting in the way. We’ll reply to arrange a conversation about your project.